Merge fields: write one email, each person gets their own
agencies.csv
3 of 248 rows
| first_name | company | city |
|---|---|---|
| Anjali | Chai Point | Pune |
| Rahul | Northwind Studio | Bengaluru |
| Meera | Kite & Co | Jaipur |
Template
{{first_name}}, a quick idea for {{company}}
Hi {{first_name}}, I saw {{company}} opened a second place in {{city}}. We design menus and signage for cafés — may I send two ideas?
What Anjali receives
SendingFrom Riya Sharma <riya@pixelnest.in> · via Gmail
Anjali, a quick idea for Chai Point
Hi Anjali, I saw Chai Point opened a second place in Pune. We design menus and signage for cafés — may I send two ideas?
What it does
Any column becomes a field
Every column in your list can be used: first name, company, city, or a line you wrote for that one person.
A fallback for empty values
Write {{first_name|there}} and anyone without a first name gets “Hi there” instead of “Hi ,”.
Empty values caught first
If a field without a fallback is empty for some people, Fusomail lists them before the campaign starts, so you can fill the gaps or leave those people out.
Preview any person
Pick any contact and read their exact subject and body. What you see is what they get.
Plain or formatted
Write plain text, or add simple formatting such as bold text, links and lists.
Templates you can reuse
Save the emails you send often, copy them and change them for the next campaign. A test copy to yourself shows how it reads in your inbox.
How it works
- 1
Write the subject and the body, and add fields such as {{first_name}} where you want them.
- 2
Give a field a fallback where some people may have no value: {{first_name|there}}.
- 3
Preview the email for a few different people on your list.
- 4
Send yourself a test, then start the campaign.
Questions about merge fields
Which fields can I use?
Any column in the list you imported. The column name becomes the field name, so a column called Company is used as {{company}}.
Can I use fields in the subject line?
Yes. Fields work in the subject and in the body.
What happens when someone has no value for a field?
If the field has a fallback, such as {{first_name|there}}, the fallback is used. If it has none, Fusomail lists the people without a value before the campaign starts, so nobody receives “Hi ,”.
See what each plan includes on the pricing page, or read every question.
Works well with
CSV and Excel import
Upload a CSV or Excel (.xlsx) file, match its columns and send a mail merge from Gmail. No Google Sheets needed. Duplicates merged, opt-outs kept.
Learn moreCustom blocks
Save a signature, an offer or a P.S. once and put it into any template or campaign with {{block:signature}}. Edit the block and every draft keeps up.
Learn moreAttachments
Attach files to every email of a Gmail mail merge: up to 10 files and 20 MB an email. Gmail-blocked file types are caught before you send.
Learn more
Free tools and guides
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