The limits at a glance
| Limit | Personal Gmail | Google Workspace |
|---|---|---|
| Emails a day | 500 | 2,000 |
| Emails a day, mail merge | Not offered | 1,500 |
| Emails a day, trial account | — | 500 |
| Recipients on one email | 500 | 2,000, at most 500 outside your organisation |
| Total recipients a day | — | 10,000 |
| External recipients a day | — | 3,000 |
| Unique recipients a day | — | 3,000, of which 2,000 external (500 external on a trial) |
From Google’s help pages for personal Gmail and Google Workspace, read on 4 November 2026. A dash means the page gives no figure. Google says limits “can change without notice”, so check there if a number really matters to you.
Personal Gmail
Google’s page for a personal account is short: you may see an error if you send “more than 500 recipients in a single email”, or if you have “more than 500 emails sent in a day”. It also lists a separate error for when one person’s account is receiving mail too quickly.
Treat the number as a ceiling, not a target. If you have never sent much from an account, build up over a few weeks rather than starting at the top. Google publishes no safe figure for a new account, so be wary of anyone who gives you one as fact.
Google Workspace
A paid Workspace account can send 2,000 messages a day, and the table above shows the other limits that may stop you first. The difference between them trips people up:
- Messages count each email you send, whether it has one recipient or many.
- Total recipients count each address on each email, in To, Cc and Bcc.
- Unique recipients count each different address once.
Google’s own example: five messages to ten addresses count as 50 total recipients but only 10 unique ones. So in a mail merge, with one recipient on each email, the message limit and the external recipient limits are usually what you reach first. If you email the same small group again and again, you will never reach the unique limit.
Some mail counts without your noticing. Messages sent from aliases or by a delegate count towards the daily limit, and so do vacation replies. Auto-forwarded messages don’t.
Trial accounts have lower limits: 500 messages a day, and 500 external unique recipients. Google says these “aren’t increased during the free trial period”. They rise by themselves once the domain has paid at least 100 US dollars in total, which can take up to 75 days. If you have just set up Workspace to send a campaign, plan for the low number.
Organisations that send through Google’s SMTP relay service have different limits. That is a separate setup, for an administrator, and not how a person’s own Gmail sends.
A “day” means a rolling 24 hours
The limit doesn’t reset at midnight. In Google’s words, limits per day “are applied over a rolling 24-hour period, not a set time of day”.
Each email you send counts for the next 24 hours and then drops out. Suppose a personal account sends 300 emails at 9 in the morning on Monday and 150 at 5 in the afternoon. On Tuesday at 8 it has only 50 left. At 9 the first 300 drop out and it has 350, and at 5 the rest drop out and it is back to the full 500.
That makes “send it all just after midnight” useless as a trick, and it is why a tool should count usage hour by hour rather than by date, as Fusomail does.
What happens if you go over
You see an error such as “You have reached a limit for sending mail”, and you can’t send new email until the block ends. Your own ordinary email is blocked too, which is the real cost: a campaign can stop you answering clients.
- Personal Gmail: “you should be able to send emails again within 1 to 24 hours”.
- Google Workspace: users “can’t send new messages for up to 24 hours”, while they can still receive mail and use their other Google services.
Google’s pages give no way to end a block early, so wait. Don’t keep retrying, and don’t just move the campaign to another of your accounts: the limits are there for a reason.
An administrator can restore a suspended Workspace account in some cases. Sending spam is different: Google says such accounts may be permanently restricted from sending.
The error messages, and what each one means
Not every error means you sent too many. Too many bad addresses can stop you as well.
| What you see | What it means | What to do |
|---|---|---|
| You have reached a limit for sending mail | One email to more than 500 recipients, or more than 500 emails in a day, on personal Gmail. | Wait: Google says within 1 to 24 hours. Then send fewer a day. |
| Messages you sent couldn’t be delivered | A large number of your emails failed: invalid addresses, or bounces from the other side’s server. | Google says you may be able to send again after 24 hours. Clean your list first: email verification finds many of these. |
| The user you are trying to contact is receiving mail at a rate that prevents additional messages from being delivered | That one person’s inbox is getting too much mail. It says nothing about you. | Reach them another way, or try later. |
| You reached a Gmail sending limit, or You exceeded the maximum recipients | The Workspace wording: over a daily limit, or too many addresses on one email. | Up to 24 hours. An administrator can check usage in the Admin console’s reports. |
The second row catches people out, because it has nothing to do with the daily count. Fifty bad addresses out of a hundred can do more harm than a list ten times the size in good order, which is why checking a list before the first send matters more than any setting.
Google’s suggestion for one message to many people is to make a Google Group and write to its address. That is fine for an announcement. It isn’t a mail merge, though: everyone gets the same words.
How to plan a list that is bigger than a day
Divide your list by what you can send safely each day, and round up. Fusomail stops each account at 400 a day on personal Gmail and 1,500 on Workspace, which leaves room for the mail you write yourself.
| List size | Personal, 500 a day | Personal, 400 a day | Workspace, 2,000 a day | Workspace, 1,500 a day |
|---|---|---|---|---|
| 1,000 | 2 days | 3 days | 1 day | 1 day |
| 5,000 | 10 days | 13 days | 3 days | 4 days |
| 20,000 | 40 days | 50 days | 10 days | 14 days |
Your own numbers are one click away in the sending limit calculator. Then:
- Send the most important people first, in case you need to stop or change something.
- Start early in the week, so a three-day send doesn’t run into a weekend.
- Leave a day spare before any deadline in the email itself.
- Space emails out. Hundreds in a minute looks like a machine. Fusomail leaves 20 seconds between emails by default, stretched at random.
- Think about more than one account only if they are real. Several teammates sending to their own contacts is normal. A batch of new accounts made to get round a limit is what the limits exist to stop.
A worked example: 5,000 people, one Workspace account
Say you run a small training company with 5,000 past students, on one paid Google Workspace account, and an announcement to send. At Fusomail’s cap of 1,500 a day it takes 4 days, with a 20-second gap and about 10 hours of sending on each full day. A plan:
- The week before: check the list. Remove duplicates and anyone who asked not to hear from you, and verify the addresses. If your list is old, this matters more than anything else on this page.
- The same week: check your domain with the SPF, DKIM and DMARC checker, and your wording with the spam word checker.
- Monday morning: send to the 1,500 who matter most, such as the most recent. Watch for a few hours. Look for bounces and read the replies.
- Tuesday to Thursday: the rest goes out at the same pace. If something is wrong, pause it, fix it and carry on.
- Friday: a spare day, in case Google asks you to slow down, or you paused for a while.
Starting on a Monday also keeps the send away from a weekend, when people are less likely to read it and more likely to clear it out on Monday in a hurry.
Which account should you send from?
If you are choosing between the two, the limit is only part of it.
- Personal Gmail is free and needs no set-up: Google handles SPF, DKIM and DMARC for @gmail.com. It suits a freelancer writing to a few hundred people who know them. A list of 5,000 takes 13 days at 400 a day.
- Google Workspace costs a monthly fee per person, but you send from your own domain, the limit is higher, and the address looks like a business. You have to set up the three records yourself, which takes a few minutes, and a new account starts on the trial limits.
Whichever it is, send from an address you read. Replies are the point of a personal email, and a good reply rate is the best thing that can happen to your reputation.
Staying under the limit isn’t the whole job
The limit only says how many you may send, not whether they arrive. Google’s sender guidelines (read on 4 November 2026) ask more of anyone sending to personal Gmail accounts:
- Every sender: SPF or DKIM on your domain, and spam reports below 0.3% in Postmaster Tools.
- Over 5,000 messages a day: SPF and DKIM and DMARC, the From address aligned with one of them, and one-click unsubscribe for marketing mail.
If you send from your own domain, the SPF, DKIM and DMARC checker shows where you stand in a few seconds. On @gmail.com, Google handles all three.
How Fusomail handles the limit
Each connected account has a daily cap, 400 or 1,500 at most, and you can set it lower. Usage is counted over a rolling 24 hours. When an account reaches its cap, the campaign waits and carries on when there is room again, without your doing anything. If Google asks it to slow down, it waits and retries, and each person still gets one email.
Your plan’s monthly emails are separate: Free 200, Starter 5,000, Premium 30,000, Pro 60,000. More on the sending from Gmail page.
Questions people ask
How many emails can I send per day from Gmail?
About 500 from a personal Gmail account and 2,000 from a paid Google Workspace account, over a rolling 24 hours. Trial Workspace accounts are limited to 500, and Google’s built-in mail merge to 1,500.
How long does Gmail block you for going over the limit?
Google says a personal account should be able to send again within 1 to 24 hours, and that Workspace users can’t send new messages for up to 24 hours. You can still receive email in the meantime.
Do BCC and CC count towards the Gmail limit?
Yes on Google Workspace: Google counts every address in the To, Cc and Bcc fields as a recipient, so five messages to ten addresses count as 50. A mail merge sends a separate email to each person, so it uses one message and one recipient each.
Can I pay Google to raise my sending limit?
Moving from a personal account to paid Google Workspace raises it from 500 to 2,000 a day, though Google says a new account’s increase can take up to 75 days. Google lists no paid option above that for a person’s own account.
Can too many bad addresses block my Gmail?
Yes. Google lists a separate error, “Messages you sent couldn’t be delivered”, for when a large number of your emails fail because of invalid addresses or bounces, and says you may be able to send again after 24 hours. Check addresses before you send.
Sources
Each read on 4 November 2026. Google says its limits can change without notice, so check there if a number really matters.